STRATEGY & PROCESS

COMMUNICATIONS PLANNING

Every good strategy has a plan to go with it. Building a plan for what you are going to do when ensures all your channels and processes work together, not against each other.

Weekly Comms Calendar

Monthly Social Media Calendar

SOCIAL MEDIA CALENDAR

Instagram, Facebook, Twitter, YouTube. Stories, feeds, fleets, reels. How do you keep up with all of it? With a good plan and a good schedule, of course. Plan your social media outlets to work in tandem for maximum impact.

MEDIA DASHBOARD

Every good plan needs honest analysis. The numbers don't lie and that is why keeping track of analytics is an important part of the communications process. What to encourage, what to drop, what to spend resources on, and where to find your target personas. You can find them all in analytics.

FBJ Media Report

Ask A Pastor Sample

SCRIPTING & SCHEDULING

Whether it's a video shoot, a podcast, or some other digital medium, having a plan and organizing it gives you the best shot for a project that makes an impact. Knowing your who, what, when, and most importantly why before the cameras or recorders start rolling will help prepare you for success.

VISUAL BRANDING

Churches are unique. Sunday comes every seven days and you have to be ready. Having a visual strategy for your branding takes the guesswork out and allows you to execute instead of guess. Consistency brings awareness, so whether you have a monthly, quarterly, or annual branding series or campaign, make sure your visuals align and complement each other.

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